Caremark Arun launches e-bike campaign

In an innovative move, Caremark has expanded its recruitment efforts by advertising for “eBike Care Assistants,” significantly broadening its candidate pool. Traditionally, recruitment was limited to individuals with driving licences and access to vehicles, a requirement that excluded many capable and willing applicants. This new approach is already yielding impressive results.

Results:

The eBike Care Assistant recruitment campaign at Caremark Arun has been a resounding success.

By targeting candidates who do not possess a driving licence, the candidate pool has significantly expanded.

The response to the eBike Care Assistant advertisement has surpassed previous campaigns focused on drivers, attracting a diverse range of applicants.

This shift has not only alleviated staffing shortages but also highlighted the efficiency and practicality of eBikes in enhancing mobility and service delivery.

Due to these positive outcomes, Caremark Arun has invested in an initial fleet of eBikes, with plans for further expansion, marking a transformative step in their recruitment and operational practices.

Quotes from the Team:

Lauren, Recruitment Executive/Trainer, expressed her enthusiasm: “We specifically advertised on Indeed for an eBike Care Assistant for a couple of our offices and it’s been really successful. We have had a huge number of interviews as well as interest in general for the eBikes and it has resulted in us recruiting.”

She added, “It is going to be a really positive thing for us, we are really excited in having them and it opens up new opportunities and targets a completely different audience so we are really excited.”

Highlighting the sustainability aspect, Lauren noted, “We are always trying to be more green. The bikes are really efficient from getting people from A to B so we expect they really will boost our sustainability.”

Dayne, a Care Assistant, praised the new eBikes: “It is a really sturdy little bike. It works very well.”

Benefits:

Broadens the recruitment pool by attracting candidates who do not have a driving licence or access to a vehicle.

Provides an efficient mode of transportation, especially in urban areas, enhancing the punctuality and reliability of care services.

Promotes environmental sustainability by reducing carbon emissions and operational costs associated with vehicle maintenance and fuel.

Encourages social care organisations to benchmark the carbon emissions of their mobile workers, responding to local authority requests.

Caremark’s innovative use of eBikes is set to revolutionise the recruitment process, making it more inclusive and sustainable, while enhancing the efficiency of care services.