Meet The East Hertfordshire & Broxbourne Team

Sareet Shah

Managing Director

After 10 years in Commercial Catastrophe Insurance, Sareet decided to leave his career to start up a business with his wife in personal care at home.

“I have always wanted to give something back to the local community and starting up a business in homecare has given me the opportunity to make a real difference to people’s lives. After using similar services and lots of research, I realised there is a deficiency in quality care in your own home. Care in your own home should provide the customer with a service that improves their quality of life, whilst providing them with the independence, dignity and respect they truly deserve. We are building a team that will strive each day to support our customersto live their lives the way they want to live them.”

Sareet is dedicated to improving personal care throughout East Hertfordshire & Broxbourne whilst also building a business that provides local jobs to local people.

Priya Desai

Managing Director

After recently dealing with End of Life Care for her father, Priya decided to start up a home care business of her own with her husband Sareet. She has been working in healthcare in Hertfordshire for the last 8 years as an Optometrist.

“Seeing the importance of quality care in our own home first hand and the impact this had both on my late father and my family, drove me and my husband to start up our own personal home care business. Speaking from my own experience, sadly the reality is that this is a distress service and people only call on such services when they or their loved ones are at their most vulnerable. Our goal is to take the stress of this away from our customers through ensuring that they receive an exceptional service that delivers on all levels. It is our mission to provide a personal care at home service we would be proud of and happy for any of our own family members to use.”

Priya will also be focussing on ensuring that our Care Assistants are valued and motivated, whilst ensuring they are provided with the appropriate training and support to be able to deliver the highest standard of care.

Georgina Howard

Care Manager

I began my career in the health and social care sector in 2013, starting as a care and support worker. Throughout this time, I have widened my knowledge and built my career, by becoming a Field Care Supervisor and then moving into Management. I have extensive knowledge in the health care sector and use my experience to assist all office staff and care and support workers in delivering the best quality care, whilst ensuring all business areas run smoothly and effectively.

Fayme Patel

Recruiting & Training Manager

I joined Caremark in 2018 after transitioning from a different industry. I brought a strong desire to make a real difference for people who want to remain in their homes but need support. Initially starting in a hands-on role, I moved into an office-based position as a Care Coordinator and then into my current role as a Recruitment and Training manager. In my current role, I manage training, development, and recruitment. These aspects are crucial in ensuring our carers are well-equipped to provide exceptional care, and I take pride in helping build a skilled, compassionate, and dedicated team. The challenges with this role keep me motivated, and I genuinely enjoy the opportunity to contribute to the team’s success and the quality of care we provide. It is gratifying to work alongside such a talented group of people, both in the office and out in the field, delivering the highest standards of care to those in need.

Nichola Belloguet

Care Coordinator

I joined Caremark as a carer in 2022 after years of experience working in a care home setting. I wanted to make a real difference for people who wanted to remain in their homes but needed support. After a year in the field, I was excited to transition into an office-based role as a Care Coordinator. Although this was a shift from hands-on care, I welcomed the challenge and found the role rewarding. I love my position now, and I still have the chance to work alongside our fantastic carers in the field whenever possible. I’ve built strong relationships with the entire team and look forward to many more years working alongside such a dedicated group, both in the office and out in the community, delivering high-quality care.

Uma Choudhury

Field Care Supervisor

I joined Caremark in March 2024 as a Field Care Supervisor. My role involves supporting a team of care workers, conducting regular client assessments and monitoring care plans. The role is incredibly fulfilling because it allows me to make a real difference in people’s lives by ensuring they receive the care they need. Working closely with care staff is rewarding as I mentor and motivate them to excel. I enjoy handling day-to-day challenges and finding solutions to improve the quality of care; this keeps the job engaging and dynamic. Caremark fosters a supportive and collaborative culture, offering training, growth opportunities and resources to excel in my role. I feel valued and appreciated as the company prioritises my well-being. 

Madison Ellis

Field Care Supervisor

I joined Caremark in June 2024 after working in a Neurological and Spinal unit as a health care assistant for many years in a care home setting. I chose to join Caremark to gain new experiences in the care industry and to bring my past experiences into domiciliary care. I have always had a passion for care and have been in the care industry since I was 18. Working for Caremark has been a significant change as I am now a Field Care Supervisor, which differs significantly from my previous roles. I have loved the challenge of learning a new role and found this job extremely rewarding. I can still work with our excellent carers on the field at times, which has meant I have built good relationships with our fantastic carers and clients. I aim to grow with Caremark and keep building on my experience in the future. I couldn’t work for a better company.